Factors and Methodologies in Predicting Take-Up Rate of Internet Broadband Business: A Systematic Review and Analysis

Abstract

This study was conducted to answer three issues regarding the effort to boost broadband adoption and meet financial feasibility analysis. Kitchenham's systematic review procedure is used to review all of the articles that fulfil the inclusion and exclusion criteria. The results indicate that the Take-Up Rate (TUR), which is defined as the percentage ratio of consumers connected to internet broadband to the total number of available connections, is a significant aspect of the Fiber to The Home (FTTH) internet broadband company, along with Average Rate Per User (ARPU). From the results, it was identified that only seven of the eighteen internal independent factors and twenty-one of the forty external independent factors provided a direct and substantial association with TUR. All of them need to be considered in broadband adoption. This study also found four methods for evaluating TUR: The study discovered four methods for evaluating TUR, that are the influencer-related model, multiple regression, support vector regression, the ideal trajectory of the implemented multi-period FTTH network connection, and the churn approach that may be employed in the remaining years of the FTTH investment. Researchers and practitioners can use the results of this study as a resource while optimizing TUR and building successful FTTH Internet broadband clusters.