Abstract:
This research explores the dynamic interplay among intellectual capital, the intention to adopt business intelligence (BI)
technology, and the decision to innovate within the industrial landscape of Jordan. Using a quantitative approach, the study employs
bootstrapping and PLS-SEM to analyze data from participants familiar with their companies’ technological and innovation orientations.
The findings reveal a noteworthy positive correlation between human capital and structural capital with the intention to adopt BI
technology. Additionally, human capital demonstrates a significant positive association with the decision to innovate. The research
further validates a positive relationship between the intention to adopt BI technology and the decision to innovate. The practical
implications of these findings extend to decision-makers and managers in Jordan’s industrial sector, underscoring the pivotal role
of adopting business intelligence technology in fostering innovation. Significantly, by concentrating on innovation orientation in the
Jordanian context, this paper contributes to the expanding body of research in developing countries.
