Bibliometric Analysis for Mapping Research on Planogram Using VOSviewer

Abstract

Planogram is usually employed by modern retail shops to ease operational tasks, such as organizing and managing the storage room and product’s display shelf. Less research regarding planograms from the perspective of bibliometric and visualization becomes the main reason why the research has taken place in the first place. Bibliometrics is used in this research as the analysis method to capture the comprehensive figures on the research direction and to find several basic patterns associated with the planogram. Publish or Perish and VOSviewer are also utilized to support the analysis. This study was designated to conduct the analysis and bibliometric visualization towards planogram-related publications by involving 117 international journals. This research indicated the development status and planogram trend from 2011 to 2022. The result of this research is that Elsevier is the publisher that has published the most publications regarding planograms. From a total of 117 publications, the citation hits 5853 citations with 532,09 per year. The number of citations per paper is recorded as 50,03. It is identified an average number of authors in a paper counted as 2,94. The European Journal of Operational Research has published 9 writings, in which, it publishes more writing than others