Corporate Responsibility and Corporate Reputation: Case of Gulf Petroleum & Investment Company

Abstract

Corporate Social Responsibility is “the responsibility of enterprises for their impact on society”. “An enterprise should have in place a process to integrate social, environmental, ethical human rights and consumer concerns into their business operations and core strategy in close collaboration with their stakeholders”. As such, the main idea of this research is to examine the link between CSR dimensions and reputation of oil company, GPIC in the kingdom of Bahrain. This study also has integrated two theories, namely the RBV and the Stakeholder theory. The congruence model used was inspired by combining the theories, in order to study the effects of CSR on company reputation. The data for this study was analyzed, using SPSS 17. Descriptive, correlation and were run to test these hypotheses. The study found Ethics, and philanthropic had a direct significant relationship with company performance. The following conclusion was drawn based on the extracted results: there is very strong reliability in the data among all variables, the respondents confirmed the effectiveness of all variables, there are significant relationships between independent variables and dependent variables. Theoretical, practical and managerial implementations are also discussed, along with suggestions for future research avenues. The way GPICs follows its environmental policy, the way they take care and treat their and local communities are all part of their overall behaviour and this in turn has formed their public image. Studies have proved again and again that public image gets created because of company behaviour, hence business ethics influences public image. Public image is important factor for the growth and success in most cases, This study proved that any company that wants to expand and grow should have a strong sense of business ethics. The concept of social responsibility has turned out to be a significant theme in the global business. This could be accepted as the main motive for the competitive advantage for all companies worldwide.