Abstract:
The current study aimed to study the combined effects of Perceptual load
and Color on the speed of word processing in the left and right hemispheres.
The study sample consisted of 102 university students )51 female(. All
participants were right-handed and have normal or corrected vision. This
study used Factorial design, which includes the Following factors: Perceptual
load, Colors, Words and Cerebral cortex )Right vs. Left( hemisphere. The
results showed that there is main effect of Perceptual load with increasing
the reaction times. In addition, there is main effect of colors and interactions
of Colors and perceptual load on the processing of Arabic words. This study
increased our understanding about how the human brain perceives different
stimuli with different colors.