The Language’s Level: You are what you say Ibn Al_Mu`taz as model

Abstract

The Intellectual semantic of the Innovative Symbol According to the Concept of the Semiotics Theory in Consideration of the Visual Connection Theory. Research Introduction The symbols semantic diverse as a result of places and times differences; in addition to the cultures multiplicity. The symbol and its semantic develop due to the development of concepts which leads to diversity and multiplicity in symbols significance for every era. Each symbol has its own significance within the piece of art framework context as a mean of visual communication invented by a designer to express his feeling or ideas. Hence, this research focuses on the symbol’s significance as an intellectual innovative value that holds a major position in the visual communication art. For that, many artists resort to the symbols to deliver ideas and meanings. The Research Aim: The research aims to clarify the intellectual significance of a symbol as an innovative value considering the three following dimension of the visual communication process: designer, work of art «the symbol» and target group. The research step: The following have been illustrated: The symbolic in the Plastic Art, The concept and the semantic of a symbol, The different types of symbols and their semantic, The symbol’s intellectual semantic and innovation, The visual communication and its components, The concept of the visual communication and its significance, The symbol’s semantic and the elements of the visual communication. All the above points are discussed in the research text. # The conclusion and the recommendations of the analysis of the selected work of art illustrate the intellectual symbol’s semantic as an innovative value in the visual communication.