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02. International Journal of Computing and Digital Systems
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Browsing 02. International Journal of Computing and Digital Systems by Subject "OFDS, UCD, Hedonic Attractions, Pragmatic Attractions, Repurchase Intentions."

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Beyond Taste: Exploring the Allure of Hedonistic and Pragmatic Factors in Malaysian OFDS Repurchase Intentions

Jing, Huang; Chee Weng, Khong; Kok Yoong, Lim (2024-04-26)

The online food delivery industry has become an integral part of modern-day markets. However, the sustainability of what is known as online food delivery services (OFDS) remains ambiguous. Despite this, there is currently ...

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